Virgin Mobile Launches GSM Service in Mumbai

Virgin Mobiles has launched their GSM service officially in Mumbai and Maharashtra today. With this anoouncement, Virgin Mobiles becomes a CDMA as well as GSM player in huge Indian Mobile market.

Virgin Mobile’s GSM services, M.A. Madhusudan, Chief Executive Officer, Virgin Mobile India said, “The launch of Virgin Mobile’s GSM services is yet another leap for the brand to target a wider reach in the mobility market. With the launch of our services, we intend to stir the GSM space with another ten firsts. As the only mobile service brand designed for youth, we aim to provide them the most innovative and differentiated offerings with the experience of a world class network. All our offerings encapsulate the benefits of ‘network for friends’ leveraging the fun quotient ofVirgin Mobile brand on the mobile communication platform. This launch will help us further consolidate our position as the favourite mobile services brand for India’s youth. I am confident that the brand will garner 10% market share in the urban youth segment, through differentiated service to the consumers.”

For now, consumers across Maharashtra and Mumbai circle will be offered a differentiated tariff proposition of 20p/min for STD and local calls to anyVirgin Mobile number without any pack. Virgin Mobile customers calling any other network will be charged at 40p/min for local and 50p/min for STD calls again without any packs.

At the time of launch, Virgin Mobile GSM services will be available in 105 towns through more than 29450 RCV and 25929 SUK outlets which will cater to 77% of the urban youth population across Mumbai and Maharashtra.

At the time of the launch, the company will offer two SMS packs priced at Rs. 33 and Rs. 69. The special pack priced at Rs.33 is available nationally and comes with 2000 local and national SMSs free for 30 days. The friendliest pack priced at Rs. 69 will offer 500 local and national SMS free daily. It comes with a validity of 30 days.

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