BlackBerry Z10 launched in India for Rs 43,490

BlackBerry’s much awaited smartphone, Z10 was launched in India today. At a price of Rs.42,000 it is more of a deal-breaker when one sees the specs sheet.

*Display: 4.2-inch, 1280 x 768 pixel resolution at 355 ppi.
*Camera: 8-megapixel rear facing camera, 2-megapixel front facing camera, 1080p and 720p HD video recording respectively.
*Chipset: Qualcomm MSM8960 Snapdragon
*Processor: 1.5GHz Dual Krait core.
*GPU: Adreno 225
*OS: BlackBerry 10 OS
*Memory: 2GB RAM, 16GB Internal Storage, expandable up to 64 GB
*Battery: 1800mAh Removable
*Talk Time: up to 10 hours on 3G; Standby Time: up to 305 hours on 3G, up to 316 hours on 2G.
*Usual set of sensors and connectivity features.

Now when we look at these specifications and compare it to the other smartphones available at the same or below the price tag of Rs.42,000; A BlackBerry Boy will only invest in an overpriced device that will be outdated in few months. The phone has the specifications that match some of the mid-range smartphones and I cannot stop to wonder as to why a company whose future is shadowy, set a premium tag on a phone that could have been successful if it had been in the market few months back. They even could have launched the BlackBerry Q10 as BlackBerry was always know for its rigid qwerty smartphones.

I do not deny that the BB10 OS is a different OS altogether, but the price tag is not at all justified. The technology is shifting from 8 megapixels to 13 megapixels and Ultrapixels, from quad-core to octa-core and BlackBerry just seems to be out of league for a premium smartphone like the Z10. An effective price strategy should have been chosen instead of just queuing it among some of the best smartphones.

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